I recently watched the movie American Wine Story. The movie and the title prompted ideas about story and psychology.
Here are several ideas related to story, psychology and wine:
Now here’s the wine part: Story is important in the wine industry because there are now so many wines available. What will seduce the consumer to buy one wine over another? Sometimes it really is the story. For instance, just look at Chateau Montelena, referenced in my earlier blog post titled The Judgement. That story brings visitors to their winery simply from watching the movie “Bottle Shock.” Their wines have a good reputation, though I have not tried them. Next time you’re shopping for wine, read the back of the bottle. Many New World wines tell a brief story in their packaging. Story isn’t a bad thing, it brings meaning. If a winery’s story resonates with you, then you may just want to try their wine. The Old World wines seem less about individuals’ stories and more about regional stories (like Bordeaux, Burgundy,Chianti to name a few Old World). New World wines seem more about individual stories.
Now here’s the psychology part: We all have our “story” and sometimes we stay attached to our “story” for far too long. Working in the field of psychology, I see people are attached to their story. They allow it to define them and if the story is a good one and a time comes when they’re no longer able to live that “story”then their self-image or identity is threatened. If the “story” is a bad one then there’s a risk the person gets stuck and has difficulty seeing their gifts to give to the world.
To tie this all together: Story is important in wine but it doesn’t define the wine. Story of our own lives is important but it doesn’t define the person.